DelCorean and Avento & Avento partner to Merchandise the launch of Cramp 911

10/26/09-DelCorean LLC, manufacturer of Cramp 911 and Avento & Avento have signed an agreement where Avento & Avento will provide DelCorean with support for merchandising expertise and services from Maine to Connecticut. Cramp 911 (www.cramp911.com ), the first topical muscle relaxer to safely and effectively relieve muscle cramps and spasms, is expanding its availability nationwide. Cramp 911 is an FDA-approved homeopathic treatment that will potentially offer millions-from elderly Americans to competitive athletes- relief from the pain of muscle cramps. It was developed by Keith Del Prete, RPh, owner of Del Prete Pharmacy in Orefield, Pa. "We're excited that Cramp 911 will be available to a wider market," Del Prete said. " It has shown dramatic success not only for muscle cramps and back and neck spasms, but also in relieving discomfort due to pulled or tight muscles, multiple sclerosis spasms, fibromyalgia pain and tension headaches. Just about everyone is susceptible to a cramp at some point in their lives." "We are excited to have a new strategic partnership with Avento & Avento whose expertise and reach in Metropolitan New York, The Carolinas, Texas and Rite Aid will be key to help our National Merchandising plan". “We’re truly excited to represent DelCorean, Cramp 911 is a cutting edge new product that addresses an untapped consumer need" said John Avento, president of Avento & Avento of Montvale, NJ. "This truly differentiated product will add incremental sales and profits to our customers external analgesic category. We’re looking forward to a strong product launch!". In September 2008, Cramp 911 was taken beyond the one pharmacy and launched in a dozen independent pharmacies in the Lehigh Valley region of Eastern Pennsylvania. Now it is available at over 200 retail outlets from Connecticut to West Virginia.